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The Opening Scene
- Dalton already tags your name without ads or a website.
- You’re the first call when roofs and timelines get tight.
- The question: will you just be busy—or set the pace for everyone else?
The Opportunity You Can Own
- Set the price. Set the pace. Set the standard.
- Turn scarcity into an asset customers value.
- Transform today’s trust into an operating system competitors can’t copy.
What You Become (Identity Shift)
- The benchmark: others quote around your calendar.
- The signal: a public Capacity Index the town watches.
- The asset: a documented method that increases company value every quarter.
Alpha Play 1: Monetize Time
- Weekly Capacity Index: publish what’s open and what’s not.
- Priority Start: limited rush slots priced like airline upgrades.
- Outcome: time becomes a premium product; the schedule stays calm.
Alpha Play 2: Monetize Choice
- Good–Better–Best packages that sell identity, not parts.
- Financing on every option to normalize premium.
- Outcome: higher average ticket without pressure.
Alpha Play 3: Monetize Density
- Two dominance corridors:
- Dalton–Orrville–Wooster
- Massillon–Navarre–Brewster
- Outside radius = case-by-case with a premium travel fee.
- Outcome: more profit per crew-day; crews home earlier.
Alpha Play 4: Monetize Proof
- Remote measurements + 20-point photo checklist (CompanyCam).
- Review prompts that highlight clean-up, communication, on-time starts.
- Outcome: an evidence engine that pre-sells your quality.
Alpha Play 5: Monetize Relationship
- Roof Health Plan: annual inspection, gutter clean, minor tune-ups.
- Priority storm response + optional pre-storm drone baseline.
- Outcome: recurring revenue and first-call status after weather hits.
Your Market, Your Territory
- Primary service radius: ~25 miles around 44618.
- Priority density in Dalton–Orrville–Wooster and Massillon–Navarre–Brewster.
- Publicly commit to the territory you dominate.
What Homeowners Typically Invest (Dalton Area)
- Asphalt shingle replacement: $9,500–$18,500
- Standing seam metal: $18,000–$38,000
- Flat/low-slope (EPDM/TPO/mod): $10,000–$24,000
- Repairs/tune-ups: $250–$1,800
- Transparent ranges reinforce premium positioning.
The 30-Day Activation (Structured, Proven)
- Week 1: Packages live, financing active, Priority Start set, Capacity post drafted.
- Week 2: Google Business Profile tuned; review prompts + photo checklist running.
- Week 3: Corridor routing rules; supplier staged deliveries/hot-shots.
- Week 4: Roof Health Plan launch; Alpha Dashboard live; foreman briefings.
Crew Wins (Pride and Safety)
- Clear scope, staged deliveries, fewer surprises.
- Photo checklist protects the crew and earns praise.
- Predictable rhythm; earlier wrap times.
Co-Author The Plan
- Pilot (2–4 weeks): two crews, two corridors; measure lift fast.
- Core (30 days): full rollout, memberships, supplier protocols, dashboard.
- High-value add-ons:
- Crew Safety + Photo Bootcamp
- Manufacturer certification pathway
- Supplier service agreement facilitation
- Community storm-readiness night (you featured)
The Invitation
- Dalton already voted for you—now own the category.
- Set the price. Set the pace. Set the standard.
- Next: 45-minute Alpha Workshop to finalize packages, Priority Start, radius, and success metrics.
Call to Action
- Reply “ALPHA” to lock your workshop.
- Bring: last 20 jobs (price, materials, duration, callbacks) + preferred zips.
- We’ll bring templates, posts, and the dashboard to deploy immediately.
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